[GET] How To Tell A Great Story - How To Tell A Great Story

In 7 Easy Steps, An Absolute Beginner To Storytelling Can Transform Plain Stories Into Great Stories.

How To Tell A Great Story is divided into 7 easy-to-follow steps, described in easy-to-understand language.


The storytelling techniques described in this resource will serve as a solid foundation for your storytelling legacy. This Guide describes how to organise your story, set a theme, understand how many characters there should be in your story and when you’re really proficient, we even encourage you to venture further to consider selling your stories.

Imagine this: you are standing in an empty room. You are an artist and would like to paint a picture. But, there is no canvas, no paints, no brushes and not even an easel. How are you possibly going to get that masterpiece of yours on canvas without even these basic items in hand?

Likewise, in storytelling, if you do not have some of the most basic equipment in hand, then how are you possibly going to tell that great story of yours?

The following is a conversation between an Advertising Executive and his Boss. The Boss has just completed going over the Executive’s masterpiece – a presentation for a client – from cover to cover. Executive : So, what did you think of the story I told? Boss: … what is it about? Executive: What do you mean, ‘What is it about?’… [There’s absolute silence for the next two minutes as the Executive thinks of what to say. Then, … ] Executive: I’ll think about it and let you know.

One of the tips revealed in this section is the set of over 45 different topics for your stories. When you complete this section, you will also know how to generate your own stories.

You are present when the person conducting the meeting is trying to relay a message by telling a story. Not only is the story deadly dull, you cannot but help ask the question, “Why is he telling me this?” Just as you complete this thought, you look down to stifle a yawn. When you look up, you know that this person has noted your boredom by the manner in which he avoids making eye-contact with you for the rest of the time. At the end of this session, you come to hear from the rest of your colleagues that they too were bored silly by this person’s presentation.

When you master this step, you will never waver from the focus of your story … And no one will ever be bored when you tell a story.

… You realise that you’ve failed [to make a proper presentation] when, at the end of your presentation, your boss says, “I’m sorry, but I think you don’t understand that the product applies to a woman, not a man,” [emphasis added].

With this step, from now on, you will ALWAYS describe your characters to perfection. The people you speak about will just come alive with the words you use to describe them … EVERY SINGLE TIME.

… Would you like to be a more engaging conversationalist? Here’s a very simple way in which you can do this. Read this paragraph and you’ll see just what I mean:

I am in the Kuala Lumpur International Airport waiting for someone to arrive. I begin to observe things around me. What I notice is this: The colours featured most in here are silver and blue because of the steel frames and the marble flooring. I know that one of the trees outside produces the jasmine flowers but I cannot smell them. All I hear are people speaking English but with a huge American accent. The taste of the coffee is strong as it is from one of the many ‘imported’ outlets like San Francisco Coffee or Coffee Bean. The air-conditioning must be set on “High” because I’m freezing!

From now on, you’ll ALWAYS describe a place so well that your audience will feel like they’ve been there!

People often do not believe that the ‘three act drama’ in storytelling is used in business. Let me surprise you. Read the following passage.

[What is in black is usually the terms that marketing gurus use. What is in red is how the three act drama applies to the sales letter]

Headline and Sub-headline – these are intended to immediately capture the interest of your reader – the hero in this three act drama.

Introduce the problem – relate to the reader and explain product – this is the part where the hero’s main conflict and all that is at stake to him are stated.

… Do you understand why marketing gurus constantly say … that … by setting out the long sales letter, you would have told a complete and compelling story of your product.

I once had a conversation with a gentleman that went something like this: Mr. X: Let me tell you the story of Adam. His father, Steven was looking after him. He was really a very nice guy but was born with deformities. He grew up in an unhappy home and his father used to abuse him. He ended up going to jail you know. Now, I was confused.

1. Was Adam a nice guy, but born with deformities? 2. Was Steven a nice guy, but born with deformities? 3. Did Adam grow up in an unhappy home where Steven used to abuse him?

With this step you will learn to have your own style of storytelling which will appeal to your audience and engage them in your great story.

Whether writing nonfiction or delivering a speech, stories make your point memorable. Audiences love stories.Dan Poynter, The Self-Publishing Manual. http://ParaPublishing.com

Wow, you’re book really taught me a lot about the art of storytelling.Michael Rasmussen Free Advertising Forum http://www.FreeAdvertisingForum.com

Whether you’re a dentist, sales person, professional speaker, or corporate CEO… telling powerful, compelling stories will make you a people-magnet…

How To Tell A Great Story - How To Tell A Great Story