How to write (And persuade) better Download

"I spent 27,875,80 minutes and millions – if not billions – of other people’s money solving the biggest problem most business face"

"… Let me share it with you for less than the price of a dinner for two – or take it for free if you don’t agree it’s worth the price."


I’m Drayton Bird. I’ve spent the last 53 years writing stuff to persuade and sell almost every single day. And I’d like to teach you how. But in a fraction of the time it’s taken me to learn – two hours, fifty minutes and forty nine seconds, to be precise. But why should you listen to me? Well I worked for the legendary David Ogilvy for eight years after I sold my company to Ogilvy & Mather. He said this:

And Gary Bencivenga, widely regarded before his retirement as the world’s best direct marketing copywriter said this:

"Your books are among my most valued possessions, and easily among the greatest ever written on advertising, right up there with those by Caples, Ogilvy, Schwab, Reeves and Hopkins"

The world’s most successful copywriter after Gary retired is Clayton Makepeace. He made as much as $6 million a year. After talking to me he said I:

"Triggered so many great ideas and confirmed so many closely held beliefs of mine, well, believe it or not, words fail…’

As you can see, I’m distinctly better placed than most to show you how to write anything that will persuade people to do what you want. I mean anything. Sales letters, e-mail, advertisements, books, scripts for telemarketing or radio commercials – I can help you with all of them. The whole shooting match. Let me explain … Writing great copy isn’t some black art. All you need are some simple rules – then just follow them. If you spend just over 53 minutes watching my first video you’ll be well on your way. Watch the second and you’ll be miles in front of most. See all three and you’ll be light years ahead.

In the first video I discuss: 1. How do you get attention – advice from an advertising genius 2. What top bosses REALLY want from you 3. Who edited David Ogilvy’s writing? 4. How I sold the world’s most expensive executive education seminar – which they couldn’t sell before. I take you in complete detail through the problem, and how I solved it, word by word. 5. Why most marketing books are bad news 6. What’s the biggest problem with writing 7. A lesson from the Dragon Empress of China 8. How to convert a mailing into an ad 9. How do you get ideas? 10. The sin we are all guilty of (including me) And lots, lots more besides. Don’t forget that’s just the first video. After that there’s another one hour and fifty seven minutes jam packed with the fruits of 53 years’ damned hard labour.

Think about it. If after writing pretty much every day since the dawn of time I don’t know how it’s done I’m a pretty hopeless case. Luckily for us both I’m nowhere near hopeless.

Perhaps you’re wondering – will this work for whatever you sell? Well, it doesn’t matter what it is. The rules for writing to persuade are the same. Your service or product can be straightforward or complicated. Cost tens of thousands – even millions – or pennies. Be easy to explain or difficult. Have a short or long sales process.

Do what I tell you and you’ll accelerate your ability – and your results. You’ll be writing great sales letters, advertisements, books, telemarketing scripts, and copy for websites.

You’ve already seen what the top bananas in marketing say about me. But what about someone just like you. Someone who has shelled out their own money and seen all three videos. Someone like Sebastian Wick:

"Thanks a lot for all your tips and guidelines, I took about twenty pages full of notes in my little note book and would love to get your checklist and briefing template you mentioned on the videos, too."

The first is the Briefing Document that I use with all my own clients. If you’re trying to write and don’t have a decent brief you’re sunk before you start. You might as well not bother – you’ll save yourself time and heartache. The Briefing Document tells you all the questions you need to ask. When you’ve got the answers you can be sure you’ll know exactly what you’re being asked to do. You also get my 21 point guide on how to evaluate what you’ve written. IT tells you what to look for after you’ve written something. Just read through your work checking it against each of the 21 points. If you can tick off every one you’re most likely onto a winner with some dynamite copy.

If you want to spend an hour talking to me it’ll cost you over $1,500. Come somewhere that I’m speaking and you’ll pay at least $470 – most likely more – to learn. I’ve sold these videos for years at $99 each and they’ve been snapped up by the boat load. But today I’m going to make you an offer that – quite honestly – you’d be a fool to turn down. But before I tell you just how little you can have them for let me tell you about your 60-day, non-nonsense, 100% money back guarantee:

If within 60 days you’re not completely happy with the video and don’t think it’s worth ten times what you paid, I’ll happily refund all your money – no questions asked. And you can keep the video too.

Perhaps you’re wondering why I’m being so generous. I’ll be honest with you, I have an ulterior motive … I’m confident that you’ll find these videos of priceless value. And I’m hoping that once you’ve seen them you’ll not only agree, but also take me up on another of my offers. Do yourself and your future a favour. Order now – in fifty four minutes you’ll know you did the…

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How to write (And persuade) better