My name is Sirena Evans, and I have been in the industry for nearly twenty years; working in nearly every aspect of event planning. I have traveled all around the globe (to over 35 countries and 48 states) working large-scale meetings & events. I’ve worked with celebrities and some of the most respected talent in the world; while planning incredible events that "wow" even the most seasoned pros. I have been in charge of hiring entry-level planners and know exactly what you are most likely doing wrong on your resumes and cover letters, and can show you what you need to do to get your foot in the door.
After years of being asked by people how they, too, could get started in such an exciting career, I realized there just aren’t any legitimate resources out there. And so I created a website to help people just like you figure out the steps you need to take to start your dream career. The truth is, you CAN become an event planner, relatively quickly. But the truth is also this: unless you follow some very specific steps that I will show you, you most likely will never become an event planner.
That’s not a scare tactic to sell you on something you don’t need. It’s the truth; and I know what you need to do because I am approached by people every day of my career who are doing exactly the wrong things. Things that you, too, are most likely doing wrong. And unless you learn how to do it right, then you will never get the chance to pursue your dream.
One of the biggest lies in the market today is this lie of "certification." There are plenty of sites out there that say things like, "Take our course and become a Certified Event Planner!" or "Become a Certified Event Planner and start your own business today!"
This, to be honest, makes my head explode. Why? Because there is no such thing as a certified event planner (for beginners). These sites are only telling you this so that you will buy their course. The only certifications in the industry that matter are the CMP and the CSEP, and you can’t even apply to take these certifications until you have five years of experience and are currently employed as a planner. Any other "certification" is just a scheme to buy your business.
Not only do these "certifications" mean nothing in the real world of planning, but they teach you party planning and wedding planning. My entire career has been built upon planning large fundraising special events and corporate meetings & events. I personally don’t believe…
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