It’s true. Right now, there are hundreds (or more) companies willing to pay $20 to $50 or more simply for your name and address so they can market their nutritional products to you.
And on top of being targeted, you are being misled. Now I won’t go as far as saying that you are being lied to… I’ll put it nicely and say that you are being ‘marketed’ to.
Hundreds, even thousands, of health, nutrition, diet, and product companies are targeting you to get your attention.
They all want you to buy their products, supplements, books, courses, DVDs, workout machines, and gadgets.
Advertorials (A combination of an advertisement and an editorial piece) are scattered throughout many trusted health magazines and websites.
It is getting tougher and tougher to know who to believe, what supplements to take, and what foods to eat.
It is no wonder why personal trainers and nutrition coaches are becoming more and more sought after. The marketplace has become so confused because of all of the marketing.
But one has to also question where trainers and nutrition coaches are getting their information. Is it from clever marketing materials or from truly unbiased studies?
Look. I am here to help you. And how I plan on doing so may surprise you. But first, please allow me to introduce myself.
Although you may have never heard of my name, I have been involved in and accomplished a lot in the health and fitness industry over the past 30 years.
If you have not heard of me, there is no doubt that you have heard of (or seen) one of my close friends and business partners.
I understand that you are interested in nutrition, better health, healthy recipes, building muscle, and fitness. And by now you may have heard the buzz about our new cookbook.
It is important for you to understand that the book you are about to learn about is far from just another cookbook you see on the bookshelves. In fact, it is so much more than any cookbook you have ever seen.
This book will change the way you think about fitness and nutrition. At the same time, it will allow you to get a glimpse into the lives of one of the most extraordinary human beings ever to walk this planet.
Before we begin, I kindly ask that you take the next few minutes to learn about my personal journey and the seemingly unrelated events that unfolded for me over the years. Without any of these events, this information and cookbook would have never been made available to the public.
Boxes that contained pictures, letters, books, trophies, and other miscellaneous items from the life of a modern day hero.
Those who saw these taped up boxes thought nothing of them. After all, they were nothing out of the ordinary on the outside besides the word “KEEP” I had written on them with a black marker.
To everyone else, these were just plain old boxes that had the battle scars of being moved around multiple times.
The tape was coming off in a few places and there were a few tears on the sides. Ordinary boxes to some – but boxes that truly meant the world to me.
These boxes came into my procession from a gentleman who, in a lot of ways, laid the foundation for the multi-billion dollar health and nutrition industries we all know of today.
And this man was a gentleman in all sense of the word. He was someone whom I truly admired and wanted to be like when I saw him in the movies for the first time when I was twelve years old. He was a modern day hero that, in many ways, shaped our society and changed the way we all thought about fitness and nutrition.
Now I know some may find it odd that I’ve kept these boxes with me over the years – and even more odd that they remained unopened. But I had my reasons.
I not only got to meet my childhood hero, I had the opportunity to really get to know him, and become great friends with him.
This man inspired millions of people – and I was one of them. I was one of many who wanted to be just like him.
The awards and achievements Steve accomplished were nothing short of extraordinary, especially considering that these were long before the drug era in bodybuilding and many years ahead of the mainstream fitness and nutritional supplement craze.
Now if someone told me that one day Steve Reeves and I would become close friends and business partners, I would have told them that they were crazy. Why would such an icon ever want to work with or be friends with someone like me?
However, throughout a series of events over the years (as you will learn in the cookbook), I did just that. I had the extreme pleasure of becoming a close friend and business partner with Steve for 13 years.
While the chain of events that unfolded over the years to connect Steve and I together are incredible, the events that I am about to share with you over the next few minutes still send shivers down my spine.
We all know that one single phone call can completely alter the course of direction in our lives. The call may be from a friend, a family member, a stranger, or even a business associate.
Personally, I have had a handful of these calls over the years. But it was one recent one that came in a few months ago that stands above the rest.
When the phone rang, I was in the middle of outlining some new content for the Steve Reeves International Society, which I am the President of.
The phone call led me to the closet in my guest room to pull out some files and photos the individual on the other line needed quickly for a project that we were working…
The Hercules Cookbook!
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