Write Better Copy - Write Better Copy by Glenn Fisher Download

Enter your name and email below to get instant access to your free copy of Five Ways to Improve Any Sales Promotion In Less Than Minutes…

Direct-response copywriting expert, Glenn Fisher, reveals more than 20 tried and tested techniques for improving your sales copy, starting with…


For years we study the classics, we build our vocabulary, we learn how to craft our sentences and paragraphs.

All through this period there is an unspoken suggestion – if you don’t understand what you’re reading, it’s your fault. It’s not that the book is difficult to understand, it’s that YOU are too dumb to understand it.

So you read more, you learn more, you waste your time working through impossible literature that means nothing to you.

Only problem is, if you decide after all this that you’re going to work in advertising – you’re buggered.

The first thing I had beaten out of me – and the first thing I beat out of any trainee copywriter – is the misapprehension that only difficult writing is good writing.

The crappy flowery language that ‘writers-to-be’ adopt in their early days (to prove themselves as ‘an artist’) needs slapping down. In fact, it needs to be slapped down, taken outside and then stamped on repeatedly until it resembles a Jackson Pollock painting.

When you’re hoping to sell something to someone who doesn’t really want to be sold to, you need to speak as simply and as directly as possible. You need to write as though you’re explaining it to a mate.

Because if you can be yourself in your writing, your message – whatever it may be – WILL shine through, trust me.

Whether you’re a copywriter or a marketer, when it comes to write sales copy, the fact is…

It figures, right? That’s why it is so important that your copywriting is as effective as it can be.

Hell, it doesn’t matter if you’re writing copy for your own products, or you’re writing copy for somebody else’s…

That’s why, right now, not only would I like to arrange a one-to-one copy critique, I’m going to share more than 20 quick and simple techniques that I have personally used to at least double the conversion of my own writing and sell a hell of a lot more.

In fact, I’m not bragging, but these very tactics have helped me write copy that has made over £10 million, selling everything from online marketing courses to Elvis’ hair.

Whatever level you are at as a copywriter, you’ll be able to use these tried and tested techniques to improve your copywriting and make a ton more sales.

Even if you have already written copy that has sold millions, you’ll still discover a number of techniques that you have NOT tried before… and they could very easily make your copy EVEN MORE effective.

Well, I’m sure you understand that too. I’m sure you understand that studying the techniques of fellow writers who have had great success with their own sales writing is ESSENTIAL to your success as a copywriter.

The good news is that the techniques you’ll discover today will give you new skills and insight to help you write copy that will sell far more than you ever realised you could – no matter what copywriting experience you have.

“Write Better Copy is a life jacket for those who are dipping their toe into the wild marketing waters and sinking. When I started to study copywriting, I desperately needed the right tool to tidy all the information I was receiving in my mind. I found it in Write Better Copy.”

And, of course, during our one-to-one copy critique (I’ll explain how it’ll work in a moment) we can discuss these ideas further so that you can take your copywriting to a whole new level.

Personally, I have seen these tactics multiply conversion four or even FIVE times on more than one occasion.

There’s no need to start from scratch – just take a few minutes to tweak your existing sales material and you could make twice as many sales

Best of it is, applying just a handful of these techniques could not only increase the conversion of your current copy…

You see, to take full advantage of these simple and straight-forward techniques, you only need you to make a few quick tweaks to your current copy!

There’s absolutely NO need to rewrite everything you’ve already done. I mean, you’ve undoubtedly put a lot of hard work into your copy, right?

Hey, if you want to test the new version against the old version, go for it. In fact, you probably should so you can see exactly how much my advice helps you.

But to be open with you, I really am 100% convinced that you’ll discover that any copy you tweak using these techniques will outperform your existing copy.

I don’t know which you’ll use first, but whichever one it is, you can be sure the result will be the same…

If you decide that the tried and tested techniques that I’d like to share with you today aren’t going to help you increase the conversion of your current copy…

In fact, even though I am 100% convinced that these WILL help you, if you get hold of a copy of the guide I’ve put together and decide in the next 60 days that it’s not going to help you…

I don’t want you to have to take ANY risk here. Why should you? I just want to share these ideas with you so they can make a difference to your copy.

Not only can you make your current promotions more effective, you’ll discover simple ‘copy workouts’ that you can use to help teach yourself

You could just read through…

Write Better Copy - Write Better Copy by Glenn Fisher

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Headline Swipe File: Gary Halbert, John Carlton, and Clayton Makepeace Recommend this Download

When The #1 Copywriter in History and the Most Insanely Bad A$$ Copywriter on the Planet Recommend Cosmo…Shouldn’t You Be Listening?

Want to write headlines that harpoon your prospects eyeballs then wheel them unmercifully into your copy (even when they don’t want to read)? Then this will be the most important letter you’ll ever read.


What if by some miracle, I’ve pulled some strings, making it possible for you to have the highest paid copywriters on the planet–right there sitting beside you–next time you sit down to write your salesletter?

Can you guess where some of the highest paid and most respected copywriters in the world work? I’ll give you a hint, here’s some of the headlines they’ve written:

HIS #1 SEX WISH. 71 guys crave this move. You’re gonna want to drop the magazine and do it on the spot.

BEST. SEX. EVER. Out gutsy new tips are guaranteed to give him the most bad ass orgasm imaginable and you too.

Yep, the same magazine that crams my wife’s head so full of twisted ideas about the male psyche. that at times I’m left wondering how the editors got in my head.

One Day I Found Myself Peeing On a Stick, Praying To God I Wasn’t Pregnant… Trouble Is, I’M A GUY!

Why would Cosmopolitan magazine staffs the highest paid copywriters on the planet? Cosmo is magazine isn’t just a shelf magazine, it’s a checkout magazine. Meaning that their headlines must grab a readers attention in the checkout isle of the super market.

Correct me if I’m wrong….But isn’t that what you need you copy to do? Grab your readers attention and wheel them helplessly into your copy.

Yeah I know, the list reads like a who’s who of the top marketers and copywriters on the planet…

More importantly… Each of these marketing Gods have praised Cosmo magazine for headlines and great copy ideas. In fact each of them have at one time or another recommend that you go buy a copy of Cosmo for yourself.

When experts like Gary Halbert, John Carlton, Michael Fortin and Eben Pagan have agree that Cosmo Magazine is worth it’s weight in Gold…

Unless you’ve been living under a rock for the past 5 years you’ve no doubt heard of Harlan Kilstein. This guy’s not only an A-Level copywriter…

My point isn’t that Harlan’s a bad a$$, my point is… check out this email Harlan sent out to his list talking about my Cosmo Swipe file…

Here’s What A-Level Copywriter Harlan Kilstein Had To Say In An Email To His List…

"On the Checkout Humiliation Scale. . . Buying Cosmo Is Right Up There With Grabbing a Box of Super Absorbent Tampax. . . "

There were 3 boxes of Cosmopolitans laying dormant in her basement…She calls it her "Someday I’m gonna read this pile"…

Words can’t express the happiness I felt while smuggling this bucket load of smut out of my Grandmas hands….

SEX HE CRAVES. We help you discover his most dirty-licious fantasies – so you can deliver the naughty goods….

Nothing could have made me feel more at ease than plucking these filthy magazines from her basement. Just the thought of my grandma delivering the dirty goods makes me vomit ‘just a little’ in my own mouth…Sorry but it does. Ewwwwwwww…

What’s cool though, is in those 3 boxes she had nearly every issue of Cosmo for the last 10 years…With the box safely nestled in my office, I spent the next 14 grueling hours hunched over my keyboard…

Inside you’ll find 981 headlines plucked straight from the covers of nearly every Cosmo Magazine to pass through my grandma’s hands for the past 10 years…

That’s 50 pages of the hardest hitting, dirtiest, most attention grabbing headlines to ever hit your desktop…

If this swipe file doesn’t GET YOU MONEY, then I insist on returning your money, plus I’ll let you keep everything for FREE.

I don’t know, or your situation so I can’t make you any promises…But I can tell you that 100’s of copywriters from across America have been using these same headlines to double, tripe, or even quadruple there incomes.

But, let’s say you don’t buy this swipe file where will that you leave you? Will you get ahead using your current strategy? Probably not…

Will you be kicking yourself for the rest of your life because you didn’t care to cough up some loose change and invest in yourself?

Yes Eric I realize that John Carlton, Gary Halbert, Eben Pagan and Dan Kennedy ALL Recommend Cosmo Magazine for Writing Headlines So I Really Can’t Go Wrong On This One!

We all are guilty of sending boring emails but that can all change right now. If you need to wake up your list, get attention and make the cash register ring, then buy this. It is open on my computer constantly, feeding me ideas.

Gary Halbert, Jay Abraham, John Carlton – all the big marketers say to study headlines from Cosmo and the tabloids but till now it was difficult.

And from a persuasion perspective, if you can get their attention you have the opportunity to get your message into their head.

Headline Swipe File: Gary Halbert, John Carlton, and Clayton Makepeace Recommend this

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Profit-Making Marketing Secrets - Copywriting Secrets Download

"The Amazing Secret Of The Most Profitable Sales Letter In The History Of The World!"

Stop losing money on ads that don’t work… and… start creating online and offline promotions that generate serious cash flow for your business with the secret of The Most Profitable Advertisement In History!


If you would like to find out how world-class advertising is really created… and… use this secret to produce promotions that can make you rich… then… this will be the most exciting message you will ever read.

In 1974, Martin Conroy – then vice president of BBD&O advertising agency – wrote a sales letter that…

The letter consisted of two pages printed front and back. It was mailed in a small No.7 envelope. Industry experts believe no other piece of advertising ever earned as much money as this letter. You see, it only ran 780 words.

When you divide $2 billion – in gross revenues over its lifetime – by 780 words that means the letter earned $2,560,000 ( that’s two million five hundred sixty thousand) per word.

Conroy was commissioned to write this letter to sell subscriptions to The Wall Street Journal. It is considered the most successful sales letter of all time.

Because it mailed for 28-years straight with almost no changes to the original copy.

Year after year it mailed in the tens of millions. Many tried, but no one beat Conroy’s control for nearly three decades. In the process, it made The Wall Street Journal the top financial publication in the country. The publishers became filthy rich.

Martin Conroy etched his name in advertising history… and… carved out a reputation as perhaps the best modern day copywriter.

The big question is: What was Conroy’s secret to writing his blockbuster letter… and…

According to insiders, Conroy did not come up with the sales copy on his own. In fact, by all accounts, he relied on a little-known "trick" to cheat his way to writing the sales pitch.

Before I do, you should know that in 2002 Conroy’s control letter was finally beaten. It was beaten in two consecutive tests. In the first test, Conroy’s letter was beaten by less than 10%.

Which means the new letter – written by copywriting veteran Mal Decker – generated a staggering 24% more sales than the orginal 28-year control.

The question begging to be answered is: How did Mal Decker come up with a letter that beat the "unbeatable" control?

He used Martin Conroy’s copywriting trick to cheat his way to writing the new control.

Guess what? You, too, can use this secret to ethically "cheat" your way to producing ads, sales letters, post cards, emails, autoresponders, landing pages and any other sort of promotional material you can think of.

In the rest of this letter, I’m going to tell you what this secret is and…

I’m a direct response copywriter. For the past decade, I’ve created hundreds of promotions banking tens of millions of dollars.

A recent campaign brought in over $25,000,000. Another one flooded my client with almost $14,000,000 in sales. I’ve crafted sales messages resulting in so many sales the client had to shut down the website.

Because they couldn’t fulfill the orders fast enough. In the recent past, several letters I’ve written generated response rates of 28%, 19% and 13%!

In addition, I’ve been hired and paid to write direct response copy by some of the biggest names in the game. Take a look below at what a few of them have to say about me…

"When I read the copy John wrote about my Breakthrough Copywriting Seminar, I became so enthused I wanted to watch the DVDs all over again!… He ‘gets’ it — and if you’re lucky enough to have him write copy for you, you’ll profit from it!"

David Garfinkel, World Copywriting Institute

""But more than that his sales letter is pulling sales and making money, which is the real world test. He’s an excellent copywriter." Dr. Joe Vitale, Hypnotic Marketing Inc.

"I have to tell you the bullet copy you just wrote for me is fantastic. You pack benefit after benefit into your copy that practically glued my eyes to every page from beginning to end." Yanik Silver, Sure Fire Marketing, Inc.

"John knows what he’s talking about. I know, because I hired him! He wrote copy for some of my clients in my copywriting agency, which produced millions of dollars in sales." Michel Fortin, The Success Doctor, Inc.

“John, I can count the number of copywriters I’ll hire on one hand and still have enough left-over digits to hold a pencil securely. For the quality, timeliness and hassle-free results you delivered, I’ll confidently hire you again." Peter Stone, PeterStoneCopy.com

I’m doing a little "name dropping" here so you take me seriously. You see, I too use this secret to shortcut the copywriting process.

Let me tell why this secret takes the guesswork out of crafting sales messages. And allows you to get breakthrough response rates that can bring in huge and automatic profits.

First of all, this copywriting secret removes all writing obstacles out of your way.

You will never again face a blank page or computer screen and wonder what to do. Once you know how this secret works you can sit down and start writing your ad immediately.

There’s no more fretting and worrying. No more wondering what to say first… or… next. You’ll know where to start and how to finish your ads.

You’ll have the confidence to piece together a promotion that rakes in more money than it costs to run.

I believe this is the fastest legitimate way to write advertising copy that works. By using this secret, you will cut your writing time in half. Maybe more.

You will never feel lost in the process or unsure of the next step. For this reason, you will move quickly and efficiently through your ad from the headline to the post…

Profit-Making Marketing Secrets - Copywriting Secrets

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[GET] Write Better Copy - Write Better Copy by Glenn Fisher

Enter your name and email below to get instant access to your free copy of Five Ways to Improve Any Sales Promotion In Less Than Minutes…

Direct-response copywriting expert, Glenn Fisher, reveals more than 20 tried and tested techniques for improving your sales copy, starting with…


For years we study the classics, we build our vocabulary, we learn how to craft our sentences and paragraphs.

All through this period there is an unspoken suggestion – if you don’t understand what you’re reading, it’s your fault. It’s not that the book is difficult to understand, it’s that YOU are too dumb to understand it.

So you read more, you learn more, you waste your time working through impossible literature that means nothing to you.

Only problem is, if you decide after all this that you’re going to work in advertising – you’re buggered.

The first thing I had beaten out of me – and the first thing I beat out of any trainee copywriter – is the misapprehension that only difficult writing is good writing.

The crappy flowery language that ‘writers-to-be’ adopt in their early days (to prove themselves as ‘an artist’) needs slapping down. In fact, it needs to be slapped down, taken outside and then stamped on repeatedly until it resembles a Jackson Pollock painting.

When you’re hoping to sell something to someone who doesn’t really want to be sold to, you need to speak as simply and as directly as possible. You need to write as though you’re explaining it to a mate.

Because if you can be yourself in your writing, your message – whatever it may be – WILL shine through, trust me.

Whether you’re a copywriter or a marketer, when it comes to write sales copy, the fact is…

It figures, right? That’s why it is so important that your copywriting is as effective as it can be.

Hell, it doesn’t matter if you’re writing copy for your own products, or you’re writing copy for somebody else’s…

That’s why, right now, not only would I like to arrange a one-to-one copy critique, I’m going to share more than 20 quick and simple techniques that I have personally used to at least double the conversion of my own writing and sell a hell of a lot more.

In fact, I’m not bragging, but these very tactics have helped me write copy that has made over £10 million, selling everything from online marketing courses to Elvis’ hair.

Whatever level you are at as a copywriter, you’ll be able to use these tried and tested techniques to improve your copywriting and make a ton more sales.

Even if you have already written copy that has sold millions, you’ll still discover a number of techniques that you have NOT tried before… and they could very easily make your copy EVEN MORE effective.

Well, I’m sure you understand that too. I’m sure you understand that studying the techniques of fellow writers who have had great success with their own sales writing is ESSENTIAL to your success as a copywriter.

The good news is that the techniques you’ll discover today will give you new skills and insight to help you write copy that will sell far more than you ever realised you could – no matter what copywriting experience you have.

“Write Better Copy is a life jacket for those who are dipping their toe into the wild marketing waters and sinking. When I started to study copywriting, I desperately needed the right tool to tidy all the information I was receiving in my mind. I found it in Write Better Copy.”

And, of course, during our one-to-one copy critique (I’ll explain how it’ll work in a moment) we can discuss these ideas further so that you can take your copywriting to a whole new level.

Personally, I have seen these tactics multiply conversion four or even FIVE times on more than one occasion.

There’s no need to start from scratch – just take a few minutes to tweak your existing sales material and you could make twice as many sales

Best of it is, applying just a handful of these techniques could not only increase the conversion of your current copy…

You see, to take full advantage of these simple and straight-forward techniques, you only need you to make a few quick tweaks to your current copy!

There’s absolutely NO need to rewrite everything you’ve already done. I mean, you’ve undoubtedly put a lot of hard work into your copy, right?

Hey, if you want to test the new version against the old version, go for it. In fact, you probably should so you can see exactly how much my advice helps you.

But to be open with you, I really am 100% convinced that you’ll discover that any copy you tweak using these techniques will outperform your existing copy.

I don’t know which you’ll use first, but whichever one it is, you can be sure the result will be the same…

If you decide that the tried and tested techniques that I’d like to share with you today aren’t going to help you increase the conversion of your current copy…

In fact, even though I am 100% convinced that these WILL help you, if you get hold of a copy of the guide I’ve put together and decide in the next 60 days that it’s not going to help you…

I don’t want you to have to take ANY risk here. Why should you? I just want to share these ideas with you so they can make a difference to your copy.

Not only can you make your current promotions more effective, you’ll discover simple ‘copy workouts’ that you can use to help teach yourself

You could just read through…

Write Better Copy - Write Better Copy by Glenn Fisher