Write Better Copy - Write Better Copy by Glenn Fisher Download

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Direct-response copywriting expert, Glenn Fisher, reveals more than 20 tried and tested techniques for improving your sales copy, starting with…


For years we study the classics, we build our vocabulary, we learn how to craft our sentences and paragraphs.

All through this period there is an unspoken suggestion – if you don’t understand what you’re reading, it’s your fault. It’s not that the book is difficult to understand, it’s that YOU are too dumb to understand it.

So you read more, you learn more, you waste your time working through impossible literature that means nothing to you.

Only problem is, if you decide after all this that you’re going to work in advertising – you’re buggered.

The first thing I had beaten out of me – and the first thing I beat out of any trainee copywriter – is the misapprehension that only difficult writing is good writing.

The crappy flowery language that ‘writers-to-be’ adopt in their early days (to prove themselves as ‘an artist’) needs slapping down. In fact, it needs to be slapped down, taken outside and then stamped on repeatedly until it resembles a Jackson Pollock painting.

When you’re hoping to sell something to someone who doesn’t really want to be sold to, you need to speak as simply and as directly as possible. You need to write as though you’re explaining it to a mate.

Because if you can be yourself in your writing, your message – whatever it may be – WILL shine through, trust me.

Whether you’re a copywriter or a marketer, when it comes to write sales copy, the fact is…

It figures, right? That’s why it is so important that your copywriting is as effective as it can be.

Hell, it doesn’t matter if you’re writing copy for your own products, or you’re writing copy for somebody else’s…

That’s why, right now, not only would I like to arrange a one-to-one copy critique, I’m going to share more than 20 quick and simple techniques that I have personally used to at least double the conversion of my own writing and sell a hell of a lot more.

In fact, I’m not bragging, but these very tactics have helped me write copy that has made over £10 million, selling everything from online marketing courses to Elvis’ hair.

Whatever level you are at as a copywriter, you’ll be able to use these tried and tested techniques to improve your copywriting and make a ton more sales.

Even if you have already written copy that has sold millions, you’ll still discover a number of techniques that you have NOT tried before… and they could very easily make your copy EVEN MORE effective.

Well, I’m sure you understand that too. I’m sure you understand that studying the techniques of fellow writers who have had great success with their own sales writing is ESSENTIAL to your success as a copywriter.

The good news is that the techniques you’ll discover today will give you new skills and insight to help you write copy that will sell far more than you ever realised you could – no matter what copywriting experience you have.

“Write Better Copy is a life jacket for those who are dipping their toe into the wild marketing waters and sinking. When I started to study copywriting, I desperately needed the right tool to tidy all the information I was receiving in my mind. I found it in Write Better Copy.”

And, of course, during our one-to-one copy critique (I’ll explain how it’ll work in a moment) we can discuss these ideas further so that you can take your copywriting to a whole new level.

Personally, I have seen these tactics multiply conversion four or even FIVE times on more than one occasion.

There’s no need to start from scratch – just take a few minutes to tweak your existing sales material and you could make twice as many sales

Best of it is, applying just a handful of these techniques could not only increase the conversion of your current copy…

You see, to take full advantage of these simple and straight-forward techniques, you only need you to make a few quick tweaks to your current copy!

There’s absolutely NO need to rewrite everything you’ve already done. I mean, you’ve undoubtedly put a lot of hard work into your copy, right?

Hey, if you want to test the new version against the old version, go for it. In fact, you probably should so you can see exactly how much my advice helps you.

But to be open with you, I really am 100% convinced that you’ll discover that any copy you tweak using these techniques will outperform your existing copy.

I don’t know which you’ll use first, but whichever one it is, you can be sure the result will be the same…

If you decide that the tried and tested techniques that I’d like to share with you today aren’t going to help you increase the conversion of your current copy…

In fact, even though I am 100% convinced that these WILL help you, if you get hold of a copy of the guide I’ve put together and decide in the next 60 days that it’s not going to help you…

I don’t want you to have to take ANY risk here. Why should you? I just want to share these ideas with you so they can make a difference to your copy.

Not only can you make your current promotions more effective, you’ll discover simple ‘copy workouts’ that you can use to help teach yourself

You could just read through…

Write Better Copy - Write Better Copy by Glenn Fisher

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Profit-Making Marketing Secrets - Copywriting Secrets Download

"The Amazing Secret Of The Most Profitable Sales Letter In The History Of The World!"

Stop losing money on ads that don’t work… and… start creating online and offline promotions that generate serious cash flow for your business with the secret of The Most Profitable Advertisement In History!


If you would like to find out how world-class advertising is really created… and… use this secret to produce promotions that can make you rich… then… this will be the most exciting message you will ever read.

In 1974, Martin Conroy – then vice president of BBD&O advertising agency – wrote a sales letter that…

The letter consisted of two pages printed front and back. It was mailed in a small No.7 envelope. Industry experts believe no other piece of advertising ever earned as much money as this letter. You see, it only ran 780 words.

When you divide $2 billion – in gross revenues over its lifetime – by 780 words that means the letter earned $2,560,000 ( that’s two million five hundred sixty thousand) per word.

Conroy was commissioned to write this letter to sell subscriptions to The Wall Street Journal. It is considered the most successful sales letter of all time.

Because it mailed for 28-years straight with almost no changes to the original copy.

Year after year it mailed in the tens of millions. Many tried, but no one beat Conroy’s control for nearly three decades. In the process, it made The Wall Street Journal the top financial publication in the country. The publishers became filthy rich.

Martin Conroy etched his name in advertising history… and… carved out a reputation as perhaps the best modern day copywriter.

The big question is: What was Conroy’s secret to writing his blockbuster letter… and…

According to insiders, Conroy did not come up with the sales copy on his own. In fact, by all accounts, he relied on a little-known "trick" to cheat his way to writing the sales pitch.

Before I do, you should know that in 2002 Conroy’s control letter was finally beaten. It was beaten in two consecutive tests. In the first test, Conroy’s letter was beaten by less than 10%.

Which means the new letter – written by copywriting veteran Mal Decker – generated a staggering 24% more sales than the orginal 28-year control.

The question begging to be answered is: How did Mal Decker come up with a letter that beat the "unbeatable" control?

He used Martin Conroy’s copywriting trick to cheat his way to writing the new control.

Guess what? You, too, can use this secret to ethically "cheat" your way to producing ads, sales letters, post cards, emails, autoresponders, landing pages and any other sort of promotional material you can think of.

In the rest of this letter, I’m going to tell you what this secret is and…

I’m a direct response copywriter. For the past decade, I’ve created hundreds of promotions banking tens of millions of dollars.

A recent campaign brought in over $25,000,000. Another one flooded my client with almost $14,000,000 in sales. I’ve crafted sales messages resulting in so many sales the client had to shut down the website.

Because they couldn’t fulfill the orders fast enough. In the recent past, several letters I’ve written generated response rates of 28%, 19% and 13%!

In addition, I’ve been hired and paid to write direct response copy by some of the biggest names in the game. Take a look below at what a few of them have to say about me…

"When I read the copy John wrote about my Breakthrough Copywriting Seminar, I became so enthused I wanted to watch the DVDs all over again!… He ‘gets’ it — and if you’re lucky enough to have him write copy for you, you’ll profit from it!"

David Garfinkel, World Copywriting Institute

""But more than that his sales letter is pulling sales and making money, which is the real world test. He’s an excellent copywriter." Dr. Joe Vitale, Hypnotic Marketing Inc.

"I have to tell you the bullet copy you just wrote for me is fantastic. You pack benefit after benefit into your copy that practically glued my eyes to every page from beginning to end." Yanik Silver, Sure Fire Marketing, Inc.

"John knows what he’s talking about. I know, because I hired him! He wrote copy for some of my clients in my copywriting agency, which produced millions of dollars in sales." Michel Fortin, The Success Doctor, Inc.

“John, I can count the number of copywriters I’ll hire on one hand and still have enough left-over digits to hold a pencil securely. For the quality, timeliness and hassle-free results you delivered, I’ll confidently hire you again." Peter Stone, PeterStoneCopy.com

I’m doing a little "name dropping" here so you take me seriously. You see, I too use this secret to shortcut the copywriting process.

Let me tell why this secret takes the guesswork out of crafting sales messages. And allows you to get breakthrough response rates that can bring in huge and automatic profits.

First of all, this copywriting secret removes all writing obstacles out of your way.

You will never again face a blank page or computer screen and wonder what to do. Once you know how this secret works you can sit down and start writing your ad immediately.

There’s no more fretting and worrying. No more wondering what to say first… or… next. You’ll know where to start and how to finish your ads.

You’ll have the confidence to piece together a promotion that rakes in more money than it costs to run.

I believe this is the fastest legitimate way to write advertising copy that works. By using this secret, you will cut your writing time in half. Maybe more.

You will never feel lost in the process or unsure of the next step. For this reason, you will move quickly and efficiently through your ad from the headline to the post…

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[GET] My Instant Swipe File! - Write Million-Dollar Sales Copy... Instantly!

My Brand-New Copywriting "SECRET WEAPON" is Your Short-Cut for Writing Powerful, Money-Getting Sales Letters That Make Customers BUY!

Imagine being able to cut 5, 10, even 15 years of off of your copywriting “learning curve” and instantly be able to write killer sales copy that pull in daily profits.


Actually, it’s entirely possible – and I’ve used this same “secret” to write killer sales letters that have produced millions of dollars in profits for myself and my company.

The world’s greatest copywriters… who charge $5,000 to $15,000 (and up) to write a sales letter… all learned their copywriting skills from masters who came before them.

Most (if not all) great copywriters, actually collect the best sales copy from the best copywriters – and tuck it away in a “Swipe File”.

Then, whenever the copywriter needs an amazing headline, the perfect guarantee, or a killer close… they go to their “swipe file”, find a hot piece of copy that’s already been proven to work… and simply “model” it.

For example, one of the most famous headlines was written by John Caples in 1925…

“They All Laughed When I Sat Down at the Piano, But When I Began to Play…”

Over 80 years later, copywriters are still pulling this gem out of their “Swipe Files” and using the basic concept to write new killer headlines.

“They All Laughed When I Told Them The 30 Minute Workouts Would Help Me Lose Weight But I Got The Last Laugh When They Saw Me In My Bikini.”

“They All Laughed When I Called TAX DOCTOR To File My Taxes … But Their Laughter Changed To Amazement When I Got $1,000.00 (Loan) Check In 29 Minutes, The Rest Of My Refund 24 Hours Later And A Peace Of Mind Accuracy Guarantee To Help Me Sleep Like A Baby!”

"They All Laughed When I Said I Was Going To Create A Profit Pulling Website Quickly & Easily . . . But When I Made My First Sale Just 4 Hours Later . . .!"

By using the structure of John Caples’ original killer headline, copywriters are able to instantly create their own original headlines for new products, services, and offers!

No staring at a blank screen. No endless hours of frustration or confusion. No writing and re-writing endlessly, trying to find the perfect copy.

Great copywriters are constantly digging through their “swipe files”, looking for the best headlines, offers, guarantees, bullets, postscripts, closes, and more – to beef up their copy and make it sell like crazy.

After all, why kill yourself trying to write something from scratch… when you can get great, cash-generating copywriting ideas from the world’s greatest copywriters – who have generated billions of dollars from their sales copy?

You see, in my office, I have a large black 4-drawer file cabinet that holds my very own personal swipe file.

I’ve been writing copy for over 20 years – and my swipe file has made me millions of dollars. I’ve been fortunate enough to write many, many “million dollar sales letters” and while I’d like to lay claim to every million dollar copywriting idea, I must admit that I rely heavily on my swipe file.

After all, anytime I’m stumped for a headline, an offer, bonuses, benefits, guarantees, postscripts, pricing, or any part of copy… I can just open up the file cabinet – and I’ve got millions upon millions of dollars of the world’s best copy to look through and borrow from.

Not copy word-for-word. That’s illegal. But I can borrow the basic concepts and ideas – and by using it over the last 20 years, my swipe file has made me many, many millions of dollars!

Well, I had originally thought about publishing parts of my own personal swipe file, but after trying to track down some of the copywriters whose copy I have filed away, I realized that I was looking at an almost impossible job. My swipe file includes copy from over 20 years of research and study – and much of what I have socked away is from copywriters who are no longer among the living.

I contacted the greatest copywriter’s from around the world. Copywriters who are currently responsible for generating millions of dollars, both online and offline, from their killer sales letters.

And I asked them to submit their very best sales letters to me – for inclusion in a brand new “Swipe File”.

These master copywriters, most paid $5,000 to $15,000 or more per letter, readily agreed to allow me to include their best-of-the-best copy… which has produced millions of dollars in sales for themselves and their clients… inside my new Swipe File.

Over the last 10 months, I’ve spent hundreds of hours pulling these letters apart – and categorizing the best copy from all of these letters into different categories.

Finally, after almost a year, I’ve completed this project – and I’m now making it available to anyone who wants to beef up their sales copy… double, triple, even quadruple their sales… and write more profitable sales letters virtually overnight!

All of the greatest copy from the world’s greatest copywriters is now available in a brand new copywriting tool I’m calling…

Now, in just minutes, you can have access to the best examples of hot-selling, money-making sales copy from the world’s greatest copywriters, including:

These copywriters have become famous, because their copy has produced millions upon millions of dollars in sales for themselves and their clients. These amazingly skilled professional copywriters charge top-dollar for their work, because their copy consistently produces huge returns, over and over again.

Now, you can borrow their best ideas and concepts for your very own sales copy… once you own your very own copy of this exciting new copywriting tool!

Imagine… with “My Instant Swipe File™” in your hands, you’ll never be at a loss for what to write…

My Instant Swipe File! - Write Million-Dollar Sales Copy... Instantly!