Let me share with you one that I have found success with– the non-surgical cellulite reduction business. The reason why this niche is so promising is that, first of all, it deals with a highly motivated market willing to pay good money for it (see the images to follow for proof). The second reason is that, unlike botox and liposuction businesses you don’t need to be a doctor or nurse to do the procedure! The procedure is generally safe, comfortable, and low-risk to the client.
I started offering non-surgical cellulite reduction treatment since 2004, and it has been profitable every month since. It’s a great cash-based business that anyone can start, and I want to show you how to replicate my success.
This is not a $19.99 cellulite cream product we’re talking about here. This is a high-end, FDA approved cellulite reduction machine called the LPG Integral (formerly CelluM6 Keymodule). It has a long track record and a strong presence in the beauty and cosmetic industry. Famous celebrities use it all the time. It has been mentioned and continues to be referenced in popular womens magazines like Cosmopolitan, Marie Claire and Womens Fitness. What this means is that you get some serious advertising, at no cost to you!
But let’s back up for a moment: You might be wondering, "why the cellulite reduction business?"
Vanity is here to stay. The need to look good is an entrenched primitive emotion, relentlessly enforced in the media. Using youthful, attractive, energetic models to promote a product or service is one of the oldest marketing tricks in the books, because it works!
The media programs peoples’ subconscious mind to believe that youthfulness is a desirable goal. Weight loss programs, hair replacement, wrinkle creams, plastic surgery, and anti-aging supplements are there to meet the market demand.
Entrepreneurs are trying everything under the sun. Heck, just recently I saw a TV commercial selling an under shirt girdle for pot-bellied men that gives them the abs of Batman–and yes, they sell like hotcakes!
What makes the beauty and cosmetic industry so durable and recession-proof is that business owners in this industry essentially get round-the-clock, free mass media advertising.
Messages of beauty, fitness and vitality permeate throughout our society, in all forms of media: print, TV, internet, radio, and live promotion. There is a positive correlation between beauty and success, and people want it.
Beauty-themed reality shows like Extreme Makeover and The Swan are the ultimate form of free advertising for the beauty industry.
Cellulite is one of the Big Three cosmetic concerns of many women, along with weight and facial skin/wrinkles. It’s a challenge to fix because it involves fat, hormones, connective tissue, microcirculation, and genetics.
Many women opt for liposuction to thin pockets of fat from the stomach, back, and hips; however this targets deeper fat layers, leaving cellulite (subcutaneous fat) intact. Many other women refuse to do something as drastic as surgery to make cellulite look better.
As most women already know, exercise and diet by itself will not get rid of cellulite. This is because besides fat it involves contracted collagen fibers (which cause the "pits" of cellulite).
But what if there was a treatment that didn’t involve surgery, and targeted the right fat, collagen and microcirculation to help smooth out cellulite? Well, that treatment exists!
Endermologie is the answer. Endermologie originated in the mid-1980s when a French engineer who was getting manual massage to loosen his burned and contracted skin noticed how difficult it was on the nurse’s hands. He took it upon himself to design a machine that could mimic the actions of pulling and rolling. To make a long story short, it resulted in the CelluM6 Keymodule machine– a technologically advanced machine that uses variable speed and direction rollers combined with variable suction to "mechanize" the dermis.
Patients noticed that the treatment resulted in smoother skin, so research was done to determine if it could help with cellulite, lymphatic insufficiency, and delayed onset muscle syndrome. Several research studies discovered that the treatment did in fact result in biological changes that benefitted the skin and circulation. Before long, protocols were developed exclusively for reducing the bumpy appearance of cellulite, and Endermologie was born.
Not only is the Integral great for improving the appearance of cellulite, it does an amazing lymphatic drainage massage and myofascial release massage.
Use it to treat people who complain of cold hands and feet; poor circulation, post-operative swelling in the limbs, lymphatic insufficiency, back stiffness, scar tissue, adhesions, and fibrosis. If you’re in a town where golf is popular, you can target golfers and help them improve their driving range by focusing on their upper back and shoulder muscles.
It’s great for reducing delayed onset muscle soreness (DOMS) in the legs of cyclists and runners. The machine has different settings in which the suction, suction pattern, roller speed and roller direction can be adjusted individually to achieve a specific goal. On top of that, there are numerous maneuvers that can be done with the treatment head to enhance the therapeutic or cosmetic effect.
In the cosmetic industry, pre-paid packages are standard fare. Spas give discounts if you pre-pay packages of facials, pedicures, hair removal, skin lightening, nail coloring, and so on. In my Endermologie business it is the CLIENT who voluntarily asks if we give discounts on pre-paid packages. As a result, I get pre-pays like these:
Most people are used to pre-paying for their cosmetic services because they know that they’ll be coming back later, and they want to get discounted rates for doing so.
To the dismay of health care professionals, people are more willing to spend on their appearance rather than to improve their health due to the strong attachment to the external traits of beauty, youth, and vitality. This is simply human nature, and there is really nothing wrong with it.
So my…
How to Start an Endermologie Cellulite Reduction Business - Endermologie Cash Machine
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