[GET] Art & Science Social Media — Your Social Media "Action Plan"

Powerful, easy to use and instantly downloadable social media strategy and tactics for small and medium businesses

The ‘Action Plan’ master strategy document contains a high level strategic approach allowing any marketer (regardless of experience) to add social media to their marketing mix.


The strategy document follows a ‘checklist’ style approach and allows the marketer to ‘check off’ each item as they progress through the strategy. Suitable for new, intermediate or experienced social media marketers.

This is a tactical ‘cheat guide’ manual containing tactics for ‘in-the-trenches’ social media marketing. The manual is designed to be kept nearby and used as a quick-access reference manual. Highlights of the manual include sixty status update examples, tactics for producing ‘high engagement’ status updates, sources for finding compelling (and shareable) content and status update frequency guidelines for Facebook, Twitter, LinkedIn, Google+ and Pinterest.

The package contains customisable checklists and templates for out-of-the-box social media marketing based on systems and procedures.

Creative inspiration to get the job done faster (it takes dedicated time to switch to your ‘creative thinking hat’ when you are in ‘busy business mode’)

An idea of frequency and the types of posts required for each profile, to ‘make an impact’ and cut through the noise of other social profiles

A structured and systematic approach to social media marketing, so you can spend more time on strategies and tactics that work and less on strategies that don’t work

The Action Plan Strategy document is a powerful and easy to use social media strategy for small and medium businesses. The Action Plan has been designed from the ground-up to be used in a direct, ‘step-by-step’ checklist style manner and contains checkboxes to ‘check-off’ as each item has been completed (It’s as easy as following the steps).

The first two sections of the Action Plan explain how social media can be used to achieve seven common ‘traditional’ business goals. Also provides guidance and tips for setting up social platforms (Facebook, Twitter, LinkedIn, Google+ and Pinterest) and describes how to automate ‘mission critical’ social media marketing and monitoring strategies.

Parts three and four explain how to create a ‘social conversion’ path and a powerful strategy for organic community growth.

Part five includes detailed instructions on how to create a social media ‘style guide’. A social media style guide is similar to a traditional brand style guide however focuses on ‘communication styles’ instead of visual elements. A social media style guide allows social media marketers to act and speak in a clearly defined, consistent manner.

Parts six and seven contain instructions for creating a content strategy (a strategy to dictate where you find the content you’ll share with your community) and a system for strategic blogging.

Part eight contains introductory organic social media marketing tactics and clearly explains how to use social profiles to promote your brand.

Part nine explains how paid social media marketing (in the form of pay per click advertising) is an important part of a broad social media marketing strategy. Note: this part does not include a tactical approach towards pay per click campaigns (due to the complex nature of PPC platforms).

Parts ten, eleven and twelve cover the integration of existing campaigns into your social media marketing, social web surveillance strategies and tactics for measuring and tracking the results of your social media marketing (so you can optimize and report accordingly).

Part thirteen covers the difference between social media marketing and a social media campaign. Included are eight social media campaign examples and six clearly-defined steps for planning, creating and launching a social media campaign.

The last part of the Action Plan covers the importance of a social media policy. (Note: the Action Plan does not include legal advice or guidance on tactical creation of social media policies).

The Daily Social Media Management Manual is a quick-reference manual containing tactics, inspiration and best-practice guidelines for tactical, on-the-ground social media marketing.

The manual takes a ‘what to do and how to do it’ approach for executing social media marketing tactics. The manual was designed to provide inspiration for social media marketing tactics, not just a one-size-fits-all ‘cookie cutter’ approach.

Describes the three main components of daily social media management. Instructs the social media marketer how to structure daily tasks around each component. Provides a logical approach to daily tasks.

This page is a 3 x 5 matrix demonstrating the three components of daily social media management across the ‘big five’ social profiles: Facebook, Twitter, LinkedIn, Google+ and Pinterest. Instructs the marketer on frequency and types of posts required to make an impact across each profile. Use as a delivery guide and a source of inspiration for brilliant social media marketing.

This page is a quick-reference resource explaining twelve common status update categories. Use these categories to create compelling and value-adding posts for your profiles. Contains types such as ‘Passion Question’ and ‘Internal Content Share or Custom Collateral’. Use as a delivery guide and a source of inspiration.

This page contains sixteen questions for assisting the process of creating value-adding status updates and content. Also contains twenty-one ‘best practice guidelines’ for posting text, image, video and link status updates. Contains over ten free-to-access content sources.

This page includes sixty status update examples suitable for all social networks. Use these examples ‘as is’ or as inspiration for new status updates.

This page contains thirteen ‘best practice’ community rules of engagement and eight widely applicable community management tips. Also contains eight reasons why consumers interact with a brand’s social profile.

Page seven includes five mantras or ‘rules of thumb’ to follow for achieving success in social media. Also includes five extra tips for produce a wholesome, magnetic (and profitable) community and six consumer engagement pro-tips.

This page describes an example of a positive and negative feedback strategy (for dealing with good and bad situations that occur…

Art & Science Social Media — Your Social Media "Action Plan"